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The Tipping Point 1. A connector might tell 10 friends where to stay in Los Angeles, and half of them might take his advice. A maven might tell 5 people where to stay in Los Angeles but make the case for the hotel so emphatically that all of them would take his advice. These are different personalities at work, acting for different reasons. But they BOTH have the power to spark word of mouth epidemics. ... To be a maven to be a teacher but it is also, even more emphatically, to be a student... Information broker,... sharing and trading what they know. 2. ...the world of the tipping point is a place where the unexpected becomes expected, where radical change is more than a possibility. It is -- contrary to all our expectation -- a certainty.
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